Four stories to get your audience excited about your manual, guideline or procedures – Part 3This is the third in a series of several stories providing metaphors to help you get your audience invested in a new manual, guideline or procedure. Regular readers know that I believe telling stories and creating metaphors to help drive points home and convince an audience to act after a presentation is over is one way to persuade listeners. Read more
Four stories to get your audience excited about your manual, guideline or procedures – Part 1Regular readers know that I am a strong proponent of sharing stories and extending the metaphor to help drive points home and to convince an audience to act after a presentation is over. This is the first in a series of several stories providing metaphors to help you get your audience invested in a new manual, guideline or procedure. Read more