Winning in nothing but underwareAnyone responsible for selling something, whether it’s a product, service or idea, has a competitive streak. The will to win drives us to rethink our strategies and try different approaches. When one method fails, we try another. It was no different for John Edgar. In 1948 he wanted to own the fastest motorcycle on earth. Read more
How to sell – identify the customer’s currencyWhile reading an article this week about the East Bay Homemade Food Swap, I was reminded how we all have our own currency. Whether certain foods or a yearning for a vacation in the mountains, when you learn someone’s personal currency, you can get the customer’s attention. Read more