Don’t serve the founder of Starbucks Peet’s CoffeeI had a chance to attend the Los Angeles leg of Howard Schultz’s national book tour launching Onward: How Starbucks Fought for Its Life without Losing Its Soul. I’m a big admirer of Schultz’s leadership style and corporate vision. Read more
Tag Archives: selling
New Sales Enablement Ideas – SAVO’s AMPs, Part 6 – Subject Matter Expertise Promotion
Who are the critical Subject Matter Experts (SMEs) inside your organization? If you’re like most companies, there are far more than you think. Leveraging this army of expert insights can make the difference between success and failure. Identifying and promoting their knowledge isn’t easy – but it is critical to your sales team’s success. Read more
The art of the tell, Part 3
This is the third in a series of lessons from Peter Gruber, a producer and executive producer of movies such as Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist: The Story of Dian Fossey, The Witches of Eastwick, Missing and Flashdance, which have earned over three billion dollars worldwide and more than 50 Academy Award nominations. Read more
The art of the tell, part 2
In the last post, I shared stories from Peter Guber, who has long relied on purposeful storytelling to motivate, win over, shape, engage and sell. His executive and entrepreneurial accomplishments have made him a success in multiple industries. Today’s post extends Peter’s lessons! Read more
How to turn “win” into “winning” – strategies for success at work
When was the last time you played Scrabble? If it’s been a few years, you may be a little rusty. How can that be? Isn’t it just spelling words? If you are a true competitor, you know that there is more to it.
The recession encouraged people to spend less on media and going out and to return to basics for entertainment. Yes – “game night” is back in vogue. Read more