New Sales Enablement Ideas – SAVO’s AMPs, Part 2 – Strategic Account ManagementIn the second of an eight-part series, we continue our focus on SAVO’s AMPs. (Read part I HERE.) Today, we take on strategic account management. Years ago, SAVO’s John Aiello realized the chasm in many organizations between what marketing was producing and what sellers were telling customers. To solve this problem, he founded a consulting firm intent on closing that gap. Read more
How to make CRM valuable to your sales teamIn a recent study by the Alexander Group, Inc, more than half of the companies surveyed had a major re-launch of their CRM in the past four years. Why? Most companies in the study only used their application for contact, activity and account and opportunity management. Only 42% were using the CRM application for pipeline management. Read more
New Sales Enablement Ideas – SAVO’s AMPs, Part 1 – Consultative ServicesIf you are in charge of improving your sales team’s performance, you undoubtedly have hundreds of vendors calling to sell you the next greatest sales enablement or sales 2.0 products. That’s good news, because 10 years ago, no one was calling! Read more
Ken Revenaugh Keynotes SAVO’s Sales and Marketing Management WebinarNovember 11, 2009 – Ken Revenaugh shared his point of view in SAVO’s Sales and Marketing Management live, interactive Web seminar. He described how how Oakwood’s sales and marketing leadership transformed their organization to further grow its position as the industry leader, as fully detailed on Oakwood’s Roadmap site. Read more
Ken Revenaugh speaks at SAVO’s Sales Enablement Executive SummitOctober 6, 2009 – From SAVO’s blog:
Oakwood Worldwide has truly evolved to meet the changing needs of their customer since the company’s founding nearly 50 years ago. By partnering with key players, creating a playbook, and focusing on the journey of change, they have found sales success. Read more