You hear ‘Sam Adams’ today and you think beer. But, on a recent Boston Freedom tour, it was clear that he never owned a brewery but rather he was a political and public relations genius; something all sellers can learn from.
What sales people can learn from Sam AdamsYou hear ‘Sam Adams’ today and you think beer. But, on a recent Boston Freedom tour, it was clear that he never owned a brewery but rather he was a political and public relations genius; something all sellers can learn from.