How to use a story to challenge a buyer’s thinkingGood friends, good food, and good wine always lead to stories, so it’s no surprise that I have a second post from the wine trip that I mentioned earlier in the week. This is post for any seller who has challenged a customer to think differently, but the customer did not at first respond well. Read more
The most successful business owners tell the best storiesThe best trade-show on earth, well that’s what our group called this past weekend at the Savor the Central Coast wine event near Paso Robles California. It offered rows of booths to visit and everyone wanted you to like their product the best – similar to a trade-show. As easy as it was for each seller to give away wine, the best storytellers were the winners. Read more