Using fictional storytelling techniques in business, part 2In the wildly successful book Made to Stick, authors Chip and Dan Heath offer an easy outline to remember when trying to make ideas memorable and convincing: SUCCES (simple, unexpected, concrete, credibility, emotion and stories). And there’s a reason they put stories in the acronym’s last spot. Read more
Three tips for driving innovation in any organizationTechnology executive and author Tom Kelley calls them devil’s advocates. Guy Kawasaki, another notable executive author, calls them bozos. Whatever label or moniker one attaches to them, they are the people in business organizations who act as speed bumps or roadblocks to innovation, and they are a powerful force in American business. Read more