How to make CRM valuable to your sales teamIn a recent study by the Alexander Group, Inc, more than half of the companies surveyed had a major re-launch of their CRM in the past four years. Why? Most companies in the study only used their application for contact, activity and account and opportunity management. Only 42% were using the CRM application for pipeline management. Read more
One sales enablement initiative most likely to make you wish you’d never heard of sales enablementThis is the second part of a post I am pleased to share from Sharon Little, Director, Global Field Communications, VMware, Inc. In our last post, Sharon shared three components relevant to sales enablement. Today, I am happy to share Sharon’s ideas about what she calls “the one sales enablement initiative that most likely to make you wish you’d never heard of sales enablement.” Read more