How to drive revenue with storytellingThese days, thanks to technology and the rise of social media, there are millions of opportunities for people to connect with the stories that matter to them. Any medium can be used to tell a story, as long as the message is carefully crafted and developed with the medium(s) in mind. Read more
Storytelling makes a $250 million differenceA little round dot followed by sentence fragments, again and again. It’s the format of so many PowerPoint presentations. The bulleted text has become our crutch in corporate communications. Then, even worse, what if the presenter reads each and every word to the audience? Read more
Which presentation do you remember?PowerPoint overload! We get it at every conference or big meeting. PowerPoint is a staple of podium-based speeches that fill the day. What a great environment to evaluate what works and what doesn’t work. Read more
How to use a story to challenge a buyer’s thinkingGood friends, good food, and good wine always lead to stories, so it’s no surprise that I have a second post from the wine trip that I mentioned earlier in the week. This is post for any seller who has challenged a customer to think differently, but the customer did not at first respond well. Read more
The most successful business owners tell the best storiesThe best trade-show on earth, well that’s what our group called this past weekend at the Savor the Central Coast wine event near Paso Robles California. It offered rows of booths to visit and everyone wanted you to like their product the best – similar to a trade-show. As easy as it was for each seller to give away wine, the best storytellers were the winners. Read more
How to be a great storytellerEveryone needs to keep a collection of stories and interesting factoids and be ready for the moment it will help move listeners to action. A great storyteller never tells a story the same way twice. Instead, she sees what is unique in each storytelling experience and responds fully to what is demanded. Read more