Howard Schultz grew Starbucks from a Seattle boutique into the global mega-brand we all know today. At one time, he left Starbucks, but agreed to come back in 2008. In his first letter to employees upon his return, he said the company must shift its focus away from “bureaucracy” and back to customers. He wanted to focus on “Big Rules,” such as customer service, instead of checking boxes on the forms created to run the business. Read more